Driving Innovation Forward: Welcoming Matt Everett as Chief Marketing Officer



December 12, 2023

In an exciting development for Automotive Solutions, we are thrilled to announce the appointment of Matt Everett as Chief Marketing Officer of the Group. With a proven track record of driving successful marketing strategies and a deep passion for innovation, Matt brings a wealth of experience that will undoubtedly propel our company to new heights.


A seasoned marketing professional, Matt Everett joins Automotive Solutions Group with over a decade of experience in crafting and executing dynamic marketing campaigns in the automotive sector. His strategic mindset, and commitment to staying at the forefront of industry trends make him an ideal fit to lead our marketing efforts and contribute to the continued growth and success of our organization.


Vision for the Future


Throughout his career, Matt has demonstrated a keen understanding of market dynamics and consumer behavior, allowing him to develop marketing initiatives that resonate with target audiences. His ability to leverage digital channels, data analytics, and emerging technologies positions Automotive Solutions Group to stay ahead of the curve in a highly competitive market.


Under Matt's leadership, our marketing team will prioritize several key focus areas:


  • Brand Enhancement: Elevating the Automotive Solutions Group brand to new heights through innovative storytelling, compelling visuals, and a customer-centric approach.


  • Digital Transformation: Embracing the latest digital marketing trends and technologies to enhance our online presence, engage with our audience, and streamline the customer journey.


  • Customer Experience: Placing a heightened emphasis on delivering an exceptional customer experience by anticipating and exceeding the evolving needs and expectations of our clients.



  • Market Expansion: Collaborating with cross-functional teams to explore new market opportunities and expand our reach in the automotive solutions sector.


The hiring of Matt Everett reflects our commitment to assembling a team of industry leaders who share a collective vision for the future of Automotive Solutions Group. With Matt on board, we are confident in our ability to navigate the dynamic landscape of the automotive industry, embrace innovation, and continue to provide cutting-edge solutions to our clients.


Please join us in welcoming Matt Everett to Automotive Solutions Group. Together, we look forward to driving innovation, achieving new milestones, and delivering unparalleled value to our clients. Matt's wealth of experience and strategic vision make him a valuable addition to our leadership team as we embark on an exciting chapter of growth and success. Here's to a brighter, more innovative future for Automotive Solutions Group!

By Steve Faulkner May 15, 2025
Sounds like a Stretch? Maybe this is closer than many realise... Automotive Solutions Group and our specialist team has for over Twenty Years operated full F&I (Finance & Insurance) programs across the MEA region, helping to grow revenues, sell more vehicles and differentiate from other Retailers. Our team started their F&I journeys in the early 1990's and have enjoyed huge success as Individual Franchisees, Managing Directors of Automotive Retailing, Owner Operators of Product supply chains, and represented some of the largest and most respected brands, insurers and banks in the world. While our Focus has and continues to be to provide the Strongest Warranty programs across all sectors of Transportation (from Passenger Cars to Construction) with Manufacturers and Retailers being our esteemed partners, what many don't realise is the secondary profit channel we support through enhanced Customer Experience and Engagement. So, while every $ of discount costs your business the same $ in profitability, offering an alternative value through a free product may not have the same profitability impact, while for a customer it certainly does represent a stronger value proposition, one that drives retention and loyalty. Then when possible the upsell of additional products generates significant Gross Profitability. "Let's look towards the case study" - leading a organisation selling well over 150,000 vehicles pa, 55% Retail and 45% SME/Fleet and Corporates, with some worrying operational control gaps across Customer experience, it seemed a herculean task to reshape the model, drive out revenue leakage and provide some consistency around the customer journey, not to forget every Bank & Insurance company had done a great job infiltrating the sales team with a combination of cash and other direct incentive payments. What we achieved was remarkable, and today this remains the greatest example of what can be achieved if you are prepared to Drive Change for good . I am not suggesting this should be the model for every Automotive Retailer in the MEA Region, but what I am advocating is Retailers should start the journey, preferably with Automotive Solutions as your product supplier and where appropriate F&I consultant.
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